Trelora is trying to disrupt the real estate industry by simplifying homebuying through technology and knowledge-sharing.
Trelora was just gaining traction when they requested help in re-positioning their marketing site.
Specifically, they wanted to take certain aspects of their existing site—like overly-wrought JS animations—and translate them (rapidly) into more intuitive and consumable stories.
One such pain point was their "Buyer's Journey" page chronicling how Trelora approaches the buying process. We knew they were making a video for this story, but in order to launch with something, we made a simple timeline that aimed at telling two stories side-by-side.
I particularly enjoyed working with House Industries to use the webfont version of their visually appealing Neutraface type.