White Mountain 4000-Footers Passport
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I kept track of my 4000s on various pieces of paper and then via some primitive word processing software from the 1990s. That worked just fine.

But, with a baby boy on the way, I found myself imagining something more engaging—something that would appeal to those who like to collect things like stamps and relive journeys through momentos, like the Camino de Santigo's Pilgrim's Passport.

When Steve Smith said "it's just a concept waiting for someone to do it," I felt compelled but knew I'd need help. Luckily, my sister Kate was keen to lend a hand. Having worked at Starbucks and tested their own coffee passport, she was the ideal partner.

Heavybit Library

Heavybit Industries was pressed for time and needed help designing and coding the multimedia library portion of their public-facing Sinatra app.

So, over the course of two weeks, I partnered with their backend team to first design, then code the frontend for the library. In the end, the biggest challenge was pinning videos and controls as users scrolled up and down the page.

But, despite the time crunch, I really enjoyed working with the talented and motivated folks at Heavybit.

College Football Playoff

My previous employer partnered with a sports-focused digital agency to build a Rails app for the then inaugural College Football Playoff season. The site consisted of many moving parts, including the aforementioned Rails app, a WordPress admin backend, and some dynamic Angular bits.

My role was to manage the project and work closely with the partnering agency's designer to ensure designs were feasible within a responsive context. Indeed, I prototyped the designs in HTML and CSS, combining Twitter's Bootstrap framework and my own object-oriented HTML/CSS.

Big Boulder

The Big Boulder Initiative was eager to sustain the momentum of its eponymous conference and thus ensure its long-term viability by way of a membership model, blog, and website.

To ensure brand consistency, they asked me to style their third-party membership portal, which used a django-based templating language, and their WordPress.Com blog.

I managed to do this and maintain the existing conference site while coming in significantly under budget.

Periodic Table of Ski Resorts: Colorado
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The Periodic Table of Ski Resorts is an alpine off-shoot of my Periodic Table of White Mountain 4000-Footers. This particular print series brings a data-oriented approach to different ski regions by packing extensive detail about each ski resort into an 24” x 18” poster.

Stand Up To Cancer

During 2014 World Series, Stand Up To Cancer (SU2C) asked viewers to commemorate the lives of loved ones by posting a placard on a subdomain of the SU2C website. I designed and coded the frontend for that site.

Knowing that there would be a tremendous load on the site after it was announced on-air, I created a simple design that minimized server requests (e.g., decorative imagery and fancy fonts).

Ultimately, the campaign was a big success and the site didn't buckle under pressure.

Stand Up To Cancer - We're Calling You

Stand Up To Cancer (SU2C) held a novel event where celebrities would call folks who were affected by cancer. As part of that event, I designed and coded the frontend for the android web app celebrities would use over the course of the evening.

Luckily, we checked the app on iOS devices during development, for many celebrities ended up using their own devices during the event. Better safe than sorry!


In the fall of 2013, I was part of an ambitious attempt to redesign and develop a responsive website for the fast-growing startup Gnip, a longtime client of the agency where I used to work.

It was "ambitious" because we aimed to design and build a 130-page site in six weeks. Fortunately, our team was up to the challenge!

We also had our favorite tool in our back pocket: the static site generator known as Middleman App. It allowed us to spin up sets of pages from common data models.

In the end, the site met its goals: the marketing team got more leads and had more control over content. Even better, Gnip was acquired by Twitter a few months later.

Icebrg IO

In the early phases of a start up, it can be hard to envision how your data might be consumed by clients. Oftentimes, there are elegant and elaborate data models without any kind of window into those data.

Icebrg IO was in just such a position when they asked us to step in and help concept a d3 dashboard and build a working prototype.


Who wouldn't want to work with colorful beer labels?!

Curiously, Fuller's grungy style was a bit of a departure from my own when I helped design and code a Facebook Tab for one of their campaigns.

But, I always enjoy stepping out of my "clean" comfort zone to experiment with different styles—in this case, metal textures, burned layers, and lots of grit.

I confess that I'm not a big Facebook user either, so it was fun to get exposure to one of the myriad "social" ways businesses court their customers.

Periodic Table of White Mountain 4000-Footers
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During the winter of 2015, I produced an 18x24" poster organizing New Hampshire's 4000-Foot Peaks into something vaguely resembling the periodic table. I normally work on the web, so I found the rigors of print design terrifying yet thrilling, especially the imperative to get it right the first time.

Despite the occasional fit of terror, I enjoyed working on the poster immensely, the more so since I grew up hiking in the White Mountains and often find myself homesick. True, the places I've landed (Seattle and Boulder) have their own beautiful mountains. But there's something about the Whites that's special.

Calgary Farmers' Market

Before being asked to lend a hand updating and maintaining the Calgary Farmers' Market site, I had never worked on an ExpressionEngine site before.

Every time I'm exposed to a different templating platform, though, I learn new how to use the modulo operator.

Working with the folks from the market was great too. They're always producing new content and keeping their site as fresh as their produce!

Fitness Together

I'm partial to web apps—there's something democratic about their reach (not confined to one operating system or another).

Moreover, HTML is like an old friend, so I feel at home even when I'm developing a mobile-only application.

During projects like this one, where API's like GoogleMaps are invaluable, you also come to appreciate how many brilliant tools are out there for all to use. Makes me grateful to be part of this tech wave.

Org Dev

Single-page sites can be intimidating, but often they're precisely what a new company needs, the more so since, when starting out, most businesses don't have a bevy of content to rely on.

In those cases, it's best to be friendly and approachable.

Sam and Michael are affable guys, so a warm, inviting design wouldn't be a stretch by any means. Indeed, showcasing their grounded approach to team-building with subtle "waypoint" animations and bright colors seemed natural, and we nailed it on the first try.


Trelora is trying to disrupt the real estate industry by simplifying homebuying through technology and knowledge-sharing.

Trelora was just gaining traction when they requested help in re-positioning their marketing site.

Specifically, they wanted to take certain aspects of their existing site—like overly-wrought JS animations—and translate them (rapidly) into more intuitive and consumable stories.

One such pain point was their "Buyer's Journey" page chronicling how Trelora approaches the buying process. We knew they were making a video for this story, but in order to launch with something, we made a simple timeline that aimed at telling two stories side-by-side.

I particularly enjoyed working with House Industries to use the webfont version of their visually appealing Neutraface type.

Lagrange Systems

Sometimes I'm asked to create websites; sometimes it's anything digital. Such was the case with Lagrange.

I've helped this fast-paced Boulder start-up with investor pitch decks (PowerPoint), product videos, and even standalone app demos—basically, replicating their app to work on a desktop for presentation purposes.

I always enjoy working with these guys because they move fast but have a lot of fun.

US Cycling Monument

I used to ride my bike a lot in Boulder, even raced it uphill on occasion.

So, when my former agency asked if I'd be interested in redesigning a site to pitch the idea of a US Cycling Monument in Boulder, it took about a nanosecond to reply.

Because USCM organizers were in fundraising mode, they asked if I could think of ways to encourage tiered-levels of support. A big fan of professional cycling's mountain pass ratings, I incorporated their rating levels to devise a giving campaign that they embraced enthusiastically.